Unibet’s Maria Rebrands and Launches Revamped Web Site in Mid-February

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Unibet’s Maria Rebrands and Launches Revamped Web Site in Mid-February

On the web gambling operator Unibet announced today that it is to launch an version that is overhauled of online gaming brand Maria later this month. The business said that the overhaul would come with a fully responsive front-end web site in addition to a brand tonality that is new. Therefore, the it would be diversified in a bid to be a little more attractive to both feminine and male gambling clients.

Unibet bought Maria Holdings Ltd. back in 2007 for the total amount of £54 million. It will now be rebranded as Maria Casino in most the markets it operates by mid-February. The launch is to occur in three phases. The overhauled web site went go on February 8 in Estonia. It really is to be launched in britain on 15 and will go live in Denmark, Finland, the Netherlands, Norway, and Sweden a day later february.

What is more, it shall shift its offering from online bingo to casino games while the latter have actually turned out to be more popular among gambling clients. Hence, the brand name should be able to target both male and players that are female.

The online casino games are offered across all available stations. The Maria Casino web site could have its branding and logo revamped. New personalization features and dashboard will be introduced. Dersim Sylwan, Head of advertising for Maria, explained that although the website can be one ‘with a touch that is feminine’ they’ve been now aiming at expanding their customer base so that it consist of both male and female gambling customers.

The executive noted that they will now have to update the brand in a manner that reflects that shift as well Maria’s customer demographics as for the shift from bingo to casino. Bingo will keep on being an crucial component associated with the brand’s product offering, utilizing the latest bingo client established back in 2015 showing a lot more than excellent results.

After its revamp and rebranding, Maria Casino will also have new brand name character that is anticipated to engage current customers deeper in just what the web site is offering and would offer grater loyalty from their store.

An marketing that is exciting will mark the rebranding and revamp. It’ll be distributed across all channels so that both existing and potential brand new players are going to be reached and introduced towards the brand that is new and the revamped site. TV adverts will run within the company’s core areas, other content that is related also be spread across different channels, with radio, printing, and mobile being among those. a social networking campaign is launched to share with players in regards to the changes that are upcoming.

Evolution Launches Dedicated Live Casino Areas for Genting and Crockfords

Provider of Live Casino solutions and other products for the gambling industry Evolution Gaming announced that two new Live Casino areas for online gambling operator Genting Alderney were launched.

A Genting Casino area will be offering popular casino games like Live Blackjack, Three-Card Poker, and Baccarat, along with Evolution’s exclusive Immersive Roulette. All games will be streamed from the said dedicated area at Evolution’s Riga-based studios.

Another dedicated area would be featuring VIP experience targeted at recreating the legendary Crockfords, known to be the earliest video gaming club for rich players. Gambling customers has the chance to play Blackjack, Baccarat Squeeze, and Roulette that is live enjoying the Crockfords recreated look at the Riga studio.

Commenting in the launch associated with two brand new committed gaming environments, Genting Casino Managing Director Peter Nolan stated that it’s instrumental https://www.beatingonlinecasino.info/ with their online development strategy to have a completely integrated service that spans in both land-based and live-streamed surroundings. The administrator also pointed out that a brand new payment system will likely be developed to guarantee the easier and faster transfer of funds from on- to offline play and vice versa.

Mr. Nolan explained they have created a package that will be equally beneficial to gambling customers as well as affiliate partners that they are well-aware of what motivates players of both online and land-based casino games and this is why.

The launch of the two dedicated areas will have on Genting’s online brand, the executive defined this as an important milestone for the company’s development, giving customers the chance to experience the Genting and Crockfords atmosphere on a number of devices as for the effects.

Evolution Gaming CEO Jens von Bahr said they are ‘enormously proud’ to launch gaming real time Casino areas with Genting, hence underlying their focus to converge and optimize video gaming possibilities for land-based venues in order that those have the ability to provide both brand new and current players using the most useful possible experience.

Ahead of the launch of the two committed Live Casino areas for Genting, Evolution has provided the gaming group with its selection of real time Casino solutions. In August 2015, Genting went live with the supplier’s complete line-up of green tables for desktop and mobile, with Baccarat, Blackjack, Casino Hold’em being only few of those.


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